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Marketing 2.07
Test Description: Branding
Instructions: Answer all questions to get your test result.
1) What will probably happen to a business if it continuously fails to deliver on its brand promise?
A
Decrease liability
B
Improve sales volume
C
Increase market share
D
Lose credibility
2) Which of the following is a policy that the WNJ company might implement to reinforce its image as an efficient and responsive business?
A
Allowing employees to establish their own service standards
B
Requesting that employees sign their timecards at the end of a pay period
C
Ensuring that employees wear clean uniforms during their shifts
D
Requiring employees to respond to customer inquiries within 24 hours
3) What is an example of an employee reinforcing a firm's image through his/her job performance?
A
Angela, a human resources manager, prepares the firm\'s employee newsletter every month
B
Susan advises her customer that the sofa is only available by special order
C
Jack politely asks if his customer would like a beverage while s/he waits for car service
D
A customer waits on the telephone for several minutes while Matt confirms shipping information
4) John communicates through all advertisements that his employees go through extensive training. What is John doing?
A
Establishing product position
B
Developing a campaign platform
C
Making a brand promise
D
Stating industry policies
5) When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing?
A
Developing a campaign platform
B
Making a brand promise
C
Stating industry policies
D
Establishing product position
6) What is the center of all marketing activities?
A
Communication
B
Purchasing
C
Math
D
Technological know-how
7) What is the overall reason that marketing strategies are designed and implemented?
A
Changing the image of the business
B
Achieving planned goals
C
Increasing business profits immediately
D
Improving management techniques
8) What type of marketing data can a business obtain by reviewing its inventory reports and customers\' invoices?
A
actual market share
B
customers' product preferences
C
Product quality
D
customers' credit limits
9) What is one way that businesses use marketing information?
A
To determine credit scores
B
To prepare sales invoices
C
To change economic trends
D
To develop new products
10) What marketing career involves determining why customers do what they do?
A
Advertising
B
Distribution/Warehousing
C
Marketing Research
D
Sales
*select an answer for all questions
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