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The Marketing Mix
Test Description: Review the 4Ps and 2Cs of marketing. and the terms discussed in class.
Instructions: Answer all questions to get your test result.
1) What are the 4Ps of marketing?
A
Produce, Price, Promotion & Plaza
B
Product, Price, Promotion & Place
C
Product, Price, Premiums & Malls
D
Product, Price, Advertising & Place
2) What is another name for a good?
A
Service
B
Raw Material
C
Producer
D
Product
3) What are the 2Cs of marketing?
A
Consumers & Wholesalers
B
Customers & Competition
C
Customers & Corporations
D
Customers & Companies
4) What is a service?
A
An item that can be seen & touched
B
An action someone does for or to another person in return for payment
C
A business that buys goods & resells them to consumers
D
A person who buys products & services
5) What is marketing?
A
All activities needed to produce goods & services
B
All activities needed to get goods & services from businesses to consumers
C
All activities needed to get goods & services from consumers to businesses
D
All activities needed to get raw materials to producers
6) What is a product?
A
An item that can be seen & touched
B
A business that produces goods for sale
C
An action someone does for or to another person
D
A person who buys products & services
7) What is another name for customer?
A
Retailer
B
Consumer
C
Manufacturer
D
Importer
8) What is a manufacturer?
A
Business who buys goods from producers/importers & resells them to retailers
B
Business that produces goods for sale
C
Business that buys goods & resells them to consumers
D
Business that finds foreign products to sell back home
9) Which is an example of a service?
A
Refrigerator
B
Jacket
C
Laptop
D
Car detailing
10) What is an importer?
A
Business who buys goods from producers or importers & resells them to retailers
B
Business that finds foreign products to sell back home
C
Business that buys goods & resells them to consumers
D
Business that produces goods for sale
*select an answer for all questions
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