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Fashion Marketing Ch. 2
Test Description: Fashion chapter 2
Instructions: Answer all questions to get your test result.
1) The ongoing change in what is considered to be fashionable is called ___________.
A
Trends
B
Fads
C
Fashion Movement
D
Style
2) The direction in which fashion is moving is called _____________.
A
Fashion trend
B
Fashion Style
C
Fashion Look
D
Fashion Sense
3) The rejection of used items in favor of newer ones is called the _______________.
A
Clearance Effect
B
Obsolescence Factor
C
Mediocrity Factor
D
Out-of-style Factor
4) High fashion is first worn by these people, who are trendsetters and daring.
A
Fashion Movers
B
Fashion Leaders
C
Fashion Followers
D
Fashion Laggers
5) These people only wear fashion looks when they become firmly accepted.
A
Fashion Leaders
B
Fashion Followers
C
Fashion Laggers
D
Fashion Movers
6) The last people to adopt a fashion are these people.
A
Fashion Followers
B
Fashion Movers
C
Fashion Laggers
D
Fashion Leaders
7) The world’s oldest and most accepted theory of fashion movement. This suggests a social hierarchy in which trends move to lower levels of society from the top of the social ladder
A
Trickle - Across Theory
B
Trickle - Up Theory
C
Trickle - Through Theory
D
Trickle - Down Theory
8) Suggests that fashion acceptance begins among the young or lower income groups and moves to older or higher income groups.
A
Trickle - Down Theory
B
Trickle - Up Theory
C
Trickle - Across Theory
D
Trickle - Through Theory
9) Claims that fashion moves horizontally through groups at similar social levels and that each group has its own fashion leaders.
A
Trickle - Across Theory
B
Trickle - Up Theory
C
Trickle - Down Theory
D
Trickle - Through Theory
10) The definite pattern which involves the ongoing rise, peak, and fall in popularity of specific styles.
A
Fashion Cycle
B
Fashion Trends
C
Fashion Movement
D
Fashion Stages
*select an answer for all questions
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